A Good Spokane Graphic Designer and Web Designer

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Nathan Shafer
Designer, Editor, Marketing Professional

A Marketing professional with 20 years experience in design, video and web.

Resume

For the last 20+ years, I’ve worked at the intersection of creative design and product marketing. Whether I’m directing a video shoot, designing motion graphics, or optimizing an e-commerce platform, my goal is always to elevate the brand and drive growth. I’ve helped scale online sales from $50k to $1M+ and support $6M in annual revenue, and I enjoy leading cross-functional teams to make great ideas happen.

Experience

OpenEye

Video and Multimedia Specialist
June 2021 –

Acomplishments:

  • Pre-Production: Scripted and storyboarded video projects from creative briefs to align with brand guidelines.
  • Field & Studio Production: Handled end-to-end video shoots using mirrorless cameras, professional lighting, and high-quality audio gear.
  • Video Editing: Edited and color-graded video campaigns in Adobe Premiere Pro under tight deadlines.
  • Motion Graphics: Designed explainer animations and visual effects using Adobe After Effects to elevate brand storytelling.
  • Short-Form Content: Produced dynamic video assets, including social media reels, to boost digital engagement.
  • Paid Ads: Created high-converting video ad content tailored for social and digital marketing campaigns.
  • Livestreaming: Directed multi-camera live broadcasts using hardware/software switchers and streaming protocols.
  • Product Photography: Shot studio and location product photos for e-commerce and digital marketing.
  • AI Workflow Integration: Leveraged AI tools to generate brand-compliant video and image assets, draft scripts from creative briefs, and streamline administrative workflows.
  • Collaboration: Partnered with marketing and product teams to review, iterate, and deliver final assets.

AvertX

Product Marketing Manager
May 2014 –

Acomplishments:

  • E-commerce Growth: Overhauled the AvertX e-commerce platform to improve UI/UX, scaling annual online sales from $50k to over $1M.
  • Product Marketing: Designed marketing pages for retail partners that boosted brand visibility and drove $6M+ in annual sales.
  • Email Campaigns: Built and ran targeted email campaigns for a 10k+ subscriber list, hitting a 37% open rate and tripling online sales.
  • Multimedia Content: Produced, shot, and edited video projects and product photography to elevate digital brand presence.
  • Brand & Packaging: Designed product packaging, logos, and identity assets to maintain a sharp, consistent corporate image.
  • Web Development: Built, tested, and maintained web pages (HTML, CSS, JS, CMS) to improve functionality and user retention.
  • Technical Writing: Authored and edited clear technical documentation and user guides for end-users and B2B clients.
  • Print Production: Managed layouts and pre-press workflows for print collateral to guarantee high-quality, on-time delivery.
  • Project Leadership: Led cross-functional marketing and localization projects to deliver assets on schedule.

Glyph Language Services

Multimedia Specialist
July 2008 – January 2014

Accomplishments:

  • Digital Marketing & Social Media: Managed and executed social media campaigns to increase digital brand reach and audience engagement.
  • Localization Production: Handled audio dubbing and subtitling workflows for video projects to expand global accessibility.
  • Video Post-Production: Edited and produced multimedia content (Premiere Pro, Final Cut), adding motion graphics via After Effects.
  • Graphic Design: Designed visual assets and corporate collateral using Photoshop, Illustrator, and InDesign for marketing campaigns.
  • Web Maintenance: Developed and updated digital web content using HTML and CSS to improve site usability.
  • Location Photography: Shot high-resolution location and product photography for multi-channel marketing materials.
  • Print Production: Managed desktop publishing and pre-press workflows for print and multimedia collateral from concept to delivery.
  • Branding & Signage: Designed interior and exterior environmental signage to boost physical brand visibility.
  • Project Management: Coordinated cross-functional marketing and design projects to ensure on-time delivery.

AmericanWest Bank

Multimedia Designer
March 2005 – March 2008

Accomplishments:

  • Graphic Design & Brand Collateral: Designed comprehensive marketing and advertising collateral, ensuring visual consistency and elevating the corporate brand identity.
  • Environmental & Signage Design: Created and produced interior and exterior environmental signage, enhancing physical brand visibility and customer experience.
  • Print Production & Vendor Management: Coordinated the end-to-end production and delivery of printed marketing deliverables, ensuring high-quality output and strict adherence to project deadlines.

Justinen Creative Group

Multimedia Designer
August 2001 – January 2004

Accomplishments:

  • Web Design: Built and updated web pages to ensure current content and functional layouts.
  • Print & Digital Layouts: Designed editorial spreads and advertising materials from concept to final print.
  • Photography: Shot studio and location photography for product and promotional use.
  • Video Production: Filmed and edited video projects from initial script to final cut.
  • Content Management: Managed and uploaded digital assets for goodsalt.com.

Skills

  • Video production and motion graphics
  • Graphic & print design
  • Branding and corporate identity design
  • Studio and Location Photography
  • Design and management of web pages using various
      e-commerce and CMS platforms
  • Creating and managing email marketing campaigns
  • Writing and editing marketing copy
  • Managing multiple projects with various timelines

Computers

  • Photoshop
  • Illustrator
  • InDesign
  • Premiere
  • After Effects
  • Acrobat
  • HTML / CSS
  • Microsoft Office

Education

Bachelor of Arts

Mass Communications
Northwest Nazarene University,  2002
Cum Laude

Emphases:
Graphic Design
News and Documentary Film Making

Bachelor of Arts

Social Science-Education
Northwest Nazarene University,  1999

Awards

Honorable Mention

BigCommerce Web Design Awards, January 2018

First Domino

AmericanWest Bank,  April 2006

First Prize

Nampa Arts Council Focus Photography Competition, 2003

Lambda Pi Eta

Northwest Nazarene University, 2002

Most Creative TV Feature Story

Northwest Nazarene University Communications Department, 2002

Best Script

Northwest Nazarene University Communications Department, 2002

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